I grow increasingly concerned about our food industry, the chemicals that are placed into our food without us knowing and the choices we make as a society and how it reflects the way the food industry runs. While conducting research at a grocery store, I found myself following a couple around the store, incredibly concerned with the choices being made and wondered why some of us choose one product over another. Much of this not only coincides with my concerns of the food industry, but also collides with my background in advertising, and passion for the way these products and ingredients directly impact our environment.